How to Create an Annual Report People Will Actually Read

  • April 28, 2014
  • 2:00 PM - 3:00 PM
  • Webinar

Webinar Description:

Your supporters and partners like to see results before they agree to support you again. And you know that producing an annual report is a nonprofit management best practice.

But that doesn't mean you have to write and design a 20+ page tome. In fact, many nonprofit supporters say they'd prefer something much shorter, clearer, and more direct.

During the webinar, we'll cover the basics of good nonprofit annual reports, including what to emphasize and what to leave out.

We'll go over the critical differences between activities and accomplishments and cover the most frequently asked questions about common annual report sections like the letter from the director, the financial section, and donor lists - and whether you need them at all in your report.

But best of all, we'll talk about how to share your accomplishments in ways your supporters both understand and appreciate in short formats that are easy to create both offline and online. We’ll look at how nonprofits are using a variety of new and engaging formats including two and four-page print reports, oversized postcards, infographics, and video. 

Webinar Take-Aways

  • Where an annual report fits in your communications plan
  • The five things every annual report should include regardless of format
  • Answers to pesky questions like what you do with the list of donor names if you don’t do a long printed report, and when your annual report should be released
  • Examples you can use to get started on your own report
About the Presenter:

Kivi Leroux Miller is president of Nonprofit Marketing and author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” (June 2010) and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money” (August 2013).

Through training, coaching and consulting, Kivi helps small nonprofits and small communications departments at large nonprofits make a big impression with smart, savvy marketing, communications, and fundraising. She teaches a weekly webinar series and writes a top-ranked blog on nonprofit communications at Nonprofit Marketing Thousands of nonprofits in all 50 U.S. states, across Canada, and in more than 30 countries have participated in Kivi’s webinars.

After many years in the San Francisco Bay Area and Washington, DC, she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, gardening, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake.

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